I've been moderately happy with Tecware Phantom series keyboards. Per-key RGB, socketed switches, etc for $40-$50 USD. I'll never go back to membrane keyboards.
Likes it
I used the GMMK[1] until one of the keys stopped working (I think one of my kids spilled water on the board since there was some oxidation). That happened in the middle of the week, so I bought a relatively inexpensive replacement until I had time to look into it further and ended up with the Tecware Phantom [2], intending it to be a spare, but have used it these last few weeks and haven't bothered trying to fix my old keyboard. I really value the lack of branding on the surface of both keyboards and I've enjoyed both of them. I prefer the GMMK board, but that's mostly because I opted for 10-keyless on the Phantom because I intended it to be a spare. Both are good boards so far. [1] https://www.pcgamingrace.com/products/gmmk-full-customized
[2] https://www.tecware.co/phantom